The Latest
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KFC is battle-ready in satirical campaign for chicken tenders debut
The fried-chicken chain playfully nods to competitors like Popeyes in a campaign that spans influencers, social media, an in-app takeover and more.
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Roblox forges a marketer-friendly path with third-party partnerships
A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.
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Opinion
Why marketers should focus on value over price this holiday season
Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.
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Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.
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Q&A
Disney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
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Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.
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IAS tests tool for brand-safe ad placements on Meta’s platforms
Content Block List is being tested across Facebook and Instagram feeds and Reels with the goal of opening it up to all advertisers in early 2025.
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Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
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Q&A
Nespresso’s marketing and sustainability maven on her dual role
Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
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Consumers still ally with brands on social: Here’s what the numbers say
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
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Q&A
How United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
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Q&A
PepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
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Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.
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How AI gives Hershey an edge for high-stakes Halloween season
The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.
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How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
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Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
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Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.
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How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
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Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer and its ad-tech partners have beefed up Orange Apron Media.
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A marketer’s guide to Advertising Week New York 2024
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
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Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
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Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.
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Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
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Column
Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce
Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.
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Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”